{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While many high-end brand names drive exposure via social media sites marketing, celeb collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major products have not altered much in decades; it does not have TikTok, and does not offer celebs free bags.|HermÃ